In simple words, companies can now claim their business inside ChatGPT, keep their information up to date, and see how people are finding them. Later, some businesses will also be able to chat directly with customers through special AI agents.
This is big news for companies in Dubai, Abu Dhabi, Riyadh, Doha and across the GCC.
Why should you care?
Millions of people in our region already use ChatGPT every day. They ask questions like:
“Which is the best online store for electronics in Dubai?”
“Recommend a good restaurant in Riyadh”
“Compare hotels in Doha”
Right now, ChatGPT answers these questions using information it finds online. Sometimes that information is old or incomplete. With the new Business Hub, you can take control of what people see about your company.
What can you do today?
Claim your business
Go to Business Hub and claim your company. Once verified, you can update your basic details so ChatGPT shows the correct information.Add your products or services
You can upload product lists with prices and availability. This helps ChatGPT give more accurate answers when people ask about what you sell.See how people find you
You will get simple reports showing how often your business is mentioned and how many people click through to your website. These numbers are private and only shown when there is enough activity.Connect it with ChatGPT Ads
If you already run ads inside ChatGPT, this new feature works well with them. You can later use your Business Agent as a place people go after seeing your ad.
What about Business Agents?
This is the exciting part. Eligible businesses will be able to create their own AI helper inside ChatGPT. When someone is looking at your products or services, they can start a chat with your Business Agent and ask questions directly.
At the moment, Business Agents are only available for certain online stores and service businesses in the United States. OpenAI says they will open it to more countries and more types of businesses later.
Companies in the GCC should start preparing now. The ones who already have clean information and a claimed profile will be ready when the feature arrives here.
Simple steps for businesses in the UAE, Saudi Arabia and Qatar
Claim your business in Business Hub as soon as you can
Check what ChatGPT currently says about your company and fix anything wrong
If you use Shopify, connect your store – it makes the process easier
Keep your product and service information organised and up to date
If you run ChatGPT Ads, make sure everything is connected properly
How To start
Search for your business or create a new one
Add the required details about your company
Verify your identity
After OpenAI reviews your request, your business will get a blue tick and start appearing in ChatGPT
Final thought
ChatGPT is becoming a place where people research products and talk to businesses in the same conversation. Companies that take this seriously will have an advantage.
You don’t need to be a big tech company to benefit. Even small and medium businesses in Dubai, Riyadh or Doha can claim their space and stay visible.
If you need help claiming your business, organising your product information, or getting ready for Business Agents, Finepher is happy to support you.
